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  • Tasnin Moon

What A Marketing Funnel Looks Like

A marketing funnel is an essential tool for IP companies looking to attract and convert potential customers, optimize their marketing strategies, and measure the ROI of their marketing activities. A marketing funnel is a framework that describes the different stages of a potential client's journey from discovering a law firm to becoming a paying customer. The funnel typically consists of four stages: awareness, consideration, conversion, and loyalty.

All four stages of a marketing funnel are defined below. In the upcoming blogs, there will be individual blog posts dedicated to each of these stages.

1. Awareness

The awareness stage is when a potential client first becomes aware of the law firm and its services. This could happen through various channels such as advertising, social media, or referrals from existing clients.

2. Consideration

The consideration stage is when the potential client starts to evaluate the law firm and its services. This could involve visiting the firm's website, reading reviews, and comparing it to other law firms.

3. Conversion

The conversion stage is when the potential client decides to work with the law firm. This could involve filling out a contact form, scheduling a consultation, or signing a retainer agreement

4. Loyalty

In the legal industry, it's important to build client loyalty by providing excellent service and encouraging clients to refer others to the law firm. Law firms can use a marketing funnel to guide potential clients through different stages of the buying process, such as offering educational content, free consultations, or special offers to increase conversions.


Stay tuned for the next blog on the Business Development series next week! You can read the previous blog on Developing A Lead Generation Strategy


Got a question? Want a copy of the next blog on the Business Development series? Email us to find out more!

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