Turn Your Leads Into Clients with These IP Law Firm Marketing Strategies
Updated: Aug 15, 2022
Marketing your IP firm is especially important in the digital age, where clients rely heavily on the internet to search for legal resources and IP lawyers.
So, what is the best way to put forward your IP law firm through marketing?
Make your IP Law Firm Website Appealing, Informative and Accessible
If you're an average reader, you won't read beyond this heading. This is because, according to Time, an average reader spends 15 seconds on a website - that's how long you have to convince a potential client that visits your law firm's website.
Your website is usually where clients get to meet you for the first time and where they get a sense of whether or not you're the right fit for them.
Your website should look as professional and elegant as possible and have an optimized load time. A poorly designed site will drive up your bounce rate (the rate at which visitors leave your website).
Your IP site should also adopt website design best practices, including selecting a topography that is easy to read and skim, optimizing your website for mobile, and using images to engage and inform readers.
Ensure your IP Law Firm Website is SEO Optimized
SEO stands for Search Engine Optimization and is a must for anyone who wants to have an effective web presence. SEO helps your potential clients find you on the internet. Importantly, a strong SEO optimization helps your IP site rank high on Google's search result page whenever someone searches related keywords.
Keyword research is a crucial element of any IP law firm's SEO strategy. You need to target specific keywords with high search volume but mid to low competition that will attract the type of clients you want to work with.
These may include keywords relating to "NFTs", "patent registration in the EU", or "trademark lawyers for SMEs". You can use keyword research tools like ahrefs.com or SEMrush.com to find these high traffic keywords.
Optimize your IP Site for Local Search Results
If a search is run online for "trademark lawyers in Germany" or "IP law firms near me", does your website appear on the search result?
According to Nectafy, 88% of searches for local businesses on a mobile device either call or visit the business within 24 hours.
You should optimize your IP law firm's site for geo-specific keywords by including your geographical area in your list of keywords. Google's Keyword Planner can give you some suggestions for geo-targeted keywords. You should also create a Google My Business profile, which helps recommend your law firm to customers.
List Your IP Law Firm on Legal Directories
You can submit your law firm's information to either paid or free legal directories to drive potential clients to your site. You should look for authoritative directories that your potential clients trust as reputable resources.
Some of them are:
FindLaw
The Legal 500
Utilize Social Media to Your Advantage
The average internet user spends more than 2 hours and 24 minutes on social media sites.
Social media is a vital tool in marketing your IP law firm, with each social media platform having its benefits.
Marketing your IP law firm is now more important than ever. Getting the word out there is not enough to have to pay clients, but converting leads to clients does the job.