- Tasnin Moon
Optimizing Your Firm's Website For Search Engines
Updated: 7 days ago
Optimizing your firm's website for search engines involves making changes to the website's design, content, and code to improve its visibility and ranking in search engine results pages, which can drive more traffic and potential customers to your site is a list of must-haves for your website.
Here are some tips to consider to optimize your firm's website for search engines:
1. Clear Navigation
Navigation is essential for a website as it allows users to find the information they are looking for quickly and easily.
2. Responsive Design
Responsive design ensures that your website looks and functions properly across all devices, from desktops to mobile phones. This is important because 20-40% of your website traffic can come from mobile devices.
3. Visible Contact Information
Providing contact information on your website makes it easier for visitors to get in touch with you. Even better: use an online calendar for clients to book appointments directly via your website. This will improve your responsiveness and thereby your conversion rate.
4. Search Bar
A search bar allows users to quickly find the information they are looking for on your website. This might be very useful if you have a large team, and the visitors are looking for someone specific. You will also see what words are searched most, and can later adapt the structure of your website accordingly.
5. Social Media Links
Social media links allow users to easily connect with you on social media platforms. Add them to the bottom fold of your website.
6. Quality Content
Quality content is essential for a website as it helps to engage visitors and keep them on your website. A website without content means that visitors will only come once.
7. SEO Optimization
Navigation is essential for a website as it allows users to find the information they are looking for quickly and easily.
8. User-Friendly Design
A user-friendly design makes it easier for visitors to navigate your website and find the information they are looking for.
9. Fast-Loading
Fast-loading websites are essential for keeping visitors on your website and ensuring they have a good user experience. Check the time it takes to load your website and ask yourself “Am I waiting too long?” If yes, you should consider contacting an expert.
10. Search Bar
Security is essential for protecting your website and your visitor’s data. If your website does not have an HTTP start to the URL you should contact a professional and have this changed. Insecure websites will suffer from substantially less traffic compared to secure websites.
11. Call To Action
A call to action encourages visitors to take the next step, such as signing up for a newsletter or making a purchase. Make sure to add “contact us” calls to action across the whole website.
12. Testimonials
Testimonials provide social proof and help to build trust in your website and your products or services. Ask a good and long-term client to provide you with a testimonial and add it to your page.
13. Clear Branding
Clear branding helps to establish your website as a professional and reliable source of information.
14. Easy-To-Use Forms
Easy-to-use forms make it easier for visitors to submit information, such as contact details or orders.
Stay tuned for the next blog on the Business Development series next week! You can read the previous blog on Leveraging Online Platforms To Promote Your Firm
Got a question? Want a copy of the next blog on the Business Development series? Email us to find out more!