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  • Writer's pictureWinston Schultze

How do the busiest IP Firms acquire clients?

Every IP firm knows that their future depends on constantly bringing in new business, and these days this means being at the forefront of new methods of advertising and marketing their practice. Firms with rigid partners that won’t stray from old fashioned practices such as relying on referrals, running ads in print publications and having a physical presence at trade shows are going the way of the dinosaur. But also firms that think they’re on the cutting edge because they’re paying per click and have a profile on Facebook aren’t doing much better. There is a great wealth of new technology exploding onto the scene and IP firms that are harnessing this power are busier than ever. Lead IP has the tools you need to become your firm’s most successful rainmaker.

How Does New Technology Generate Leads?

There’s a wealth of information about intellectual property applications that’s available to the public, but searching government databases in every applicable jurisdiction is like looking for a needle in a haystack with your hands tied behind your back. Not only do you need a large tech savvy staff devoted to creating logins and figuring out to search databases in every jurisdiction that’s applicable for your firm, but you’ll also need a way to keep track of the information and utilize it. While you’re wasting your time trying to get up to speed with this, your competitors are using specialized cloud based platforms that can find your needle in that haystack in seconds. One of the most groundbreaking platforms that exploded onto the scene in 2020 is Madrid Monitor, an easy to use tool that can search for information from the World Intellectual Property Organization (WIPO) in real-time across all jurisdictions. You can even narrow your search to applications with a specific status, such as provisional refusals, and other options to filter your search to a specific industry or jurisdiction.

Internet Marketing Beyond Social Media

There’s so much more to effectively marketing with social media than putting up a profile on Facebook. The first step is to make a list of all the social media platforms that could be helpful for your firm, starting with Instagram, Twitter and Linkedin and expanding the list to include industry based platforms, sub-Reddits, Discord servers and other relevant sites. Once that list is completed, it’s important to ensure that the proper keywords are used in the content and that new material is posted on a regular basis. Some firms hire interns to handle these duties, impressed with their knowledge of social media lingo, but the busiest IP firms don’t limit themselves to such a penny wise dollar foolish strategy. State of the art social media marketing is now called “community management,” and experts in this area know how to use the power of the internet to improve lead generation and conversion rates. This is accomplished through increasing engagement on relevant platforms so that influencers that your clients respect are talking up your services.

How Can I Find A Cutting Edge IP Marketing Company?

There are many companies that claim to help IP firms bring in business, but only one company has the latest cutest edge technology that will keep you one step ahead of the competition. Lead IP offers packages that include Madrid Monitor and other groundbreaking technologies such as RFX that can search for and post requests for any type of tender in any country of interest. It’s like having your own robotic salesperson sending leads to your email inbox. The best part of all is that you can access many of these services for free by signing up for a free account at Lead IP.

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