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Without a strong digital strategy,

your business can't meet its growth potential.


Targeted ad campaigns in conjunction with a strong marketing strategy, work to exponentially expand growth potential and elevate the effectiveness of your marketing plan. 



The average company saw a 200% ROI on their ad spend 



Companies that implemented google ads saw an 80% increase in brand awareness



65% of web traffic is redirected by paid advertising 

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What services you get

Result-driven ad campaign set up and management

Continual optimization and adaption where needed

A Dedicated ad expert managing your active ad campaigns 

A Set ad budget, optimized for highest returns per spend. 

Our Approach

Using a pay-per-click strategy, allows you to reach your target demographic as they search for your specific type of services. The targeted ad placement allows the potential client access to your website and contact details in a fast and convenient way, minimizing their need to search further and maximizing your potential lead generation, through ad placement. 


The main benefit of PPC is that you only pay for open, focused inquiries. The number of individuals that see your ad has no bearing on the cost of advertising!

Our Approach

Key Benefits 

Target Audience Identification

Click-through Lead Generation

Service Focused Campaigns

Optimized Ad placement

& spend 

Getting started with Lead IP

We start the process of creating a marketing strategy for you with a consultation, the consultation is designed to allow us to better understand your needs, we then work with you to set realistic goals that take into account both your business objectives and your financial framework. 


A long-term strategy is then developed where we work alongside you to deliver strong, ambitious results in the short to medium term.

Who should use our Paid Advertising service?

Newly established IP firms looking to build a strong company identity and generate leads.

Existing firms looking to pivot their marketing, to grow a stronger digital presence.

IP firms looking to build growth-minded business development channels


Firms that lack the capacity to develop and implement a targeted ad campaign strategy 

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Our Process

What is Lead IP's Paid advertising strategy process?

Set Campaign objective & define KPIs

The first step is all about defining what you want to accomplish and thus defining the key performance indicators to measure success.

Market Analysis & Competitor Comparison

This step involves researching your market and major competitors to gain insight into current trends and decide on the right channels and keywords.

Evaluate Company Assets & Target Audience

Before we start creating content, we evaluate your existing company´s assets such as brand identity and content as well as define your target audience.

Create relevant ad content

After a thorough analysis, we start creating relevant content such as banner ads, visual elements and text that will make the ads for the campaign.

Ad Implementation & Optimization

Once we have defined the budget we will start executing the paid advertising strategy by setting up the campaigns in the relevant channels.

Ad monitoring and Reporting

We will continuously monitor and optimize the campaign performance and will provide you a monthly report.

As part of the paid advertising strategy, a proposal will be made for the long-term operation of the identified marketing channels, completing the complex service, All this will be presented in a simple, easy to understand format

Lead IP - Agency Solutions

No time for digital marketing? Let us take over, and make your IP firm visible to potential clients across the globe. The recipe is simple, we offer a selection of business development services tailored to the needs of the IP industry


A well-thought-out digital marketing strategy sets the blueprint for your firm's strategic planning in the

digital space.

Website design 
& development

Your website is your digital business presentation, showcasing your services and expertise to potential clients.

Social Media

Social media has a benefit over traditional media because

it can get your brand in

front of clients much more quickly and easily


SEO allows you to seamlessly connect your service offering with potential clients as they currently search for your type of expertise.

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Reserve a time slot with one of our team members

Book a short, free call with one of our customer success experts to know more about how we provide value to our customers through a 360-degree digital marketing strategy.

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Get in touch with us!

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