200%
The average company saw a 200% ROI on their ad spend
80%
Companies that implemented google ads saw an 80% increase in brand awareness
65%
65% of web traffic is redirected by paid advertising
What services you get
Result-driven ad campaign set up and management
Continual optimization and adaption where needed
A Dedicated ad expert managing your active ad campaigns
A Set ad budget, optimized for highest returns per spend.
Our Approach
Using a pay-per-click strategy, allows you to reach your target demographic as they search for your specific type of services. The targeted ad placement allows the potential client access to your website and contact details in a fast and convenient way, minimizing their need to search further and maximizing your potential lead generation, through ad placement.
The main benefit of PPC is that you only pay for open, focused inquiries. The number of individuals that see your ad has no bearing on the cost of advertising!
Key Benefits
Target Audience Identification
Click-through Lead Generation
Service Focused Campaigns
Optimized Ad placement
& spend
Getting started with Lead IP
We start the process of creating a marketing strategy for you with a consultation, the consultation is designed to allow us to better understand your needs, we then work with you to set realistic goals that take into account both your business objectives and your financial framework.
A long-term strategy is then developed where we work alongside you to deliver strong, ambitious results in the short to medium term.
Who should use our Paid Advertising service?
Newly established IP firms looking to build a strong company identity and generate leads.
Existing firms looking to pivot their marketing, to grow a stronger digital presence.
IP firms looking to build growth-minded business development channels
Firms that lack the capacity to develop and implement a targeted ad campaign strategy
Our Process
What is Lead IP's Paid advertising strategy process?
Set Campaign objective & define KPIs
The first step is all about defining what you want to accomplish and thus defining the key performance indicators to measure success.
Market Analysis & Competitor Comparison
This step involves researching your market and major competitors to gain insight into current trends and decide on the right channels and keywords.
Evaluate Company Assets & Target Audience
Before we start creating content, we evaluate your existing company´s assets such as brand identity and content as well as define your target audience.
Create relevant ad content
After a thorough analysis, we start creating relevant content such as banner ads, visual elements and text that will make the ads for the campaign.
Ad Implementation & Optimization
Once we have defined the budget we will start executing the paid advertising strategy by setting up the campaigns in the relevant channels.
Ad monitoring and Reporting
We will continuously monitor and optimize the campaign performance and will provide you a monthly report.
As part of the paid advertising strategy, a proposal will be made for the long-term operation of the identified marketing channels, completing the complex service, All this will be presented in a simple, easy to understand format
Lead IP - Agency Solutions
No time for digital marketing? Let us take over, and make your IP firm visible to potential clients across the globe. The recipe is simple, we offer a selection of business development services tailored to the needs of the IP industry
Reserve a time slot with one of our team members
Book a short, free call with one of our customer success experts to know more about how we provide value to our customers through a 360-degree digital marketing strategy.
