Sometimes the sales process gets off to a slow start; the customer does not seem to understand why an intellectual property service is...

Clammy, cold hands, beads of sweat on the forehead, a shaky voice - these are the typical symptoms of today's wave of colds. Although...

Every IP firm knows that their future depends on constantly bringing in new business, and these days this means being at the forefront of...

Business development in the IP legal market has witnessed interesting changes. This is mostly because clients now have direct access to...

Are you curious to know how IP (Intellectual Property) firms should market their legal services to close leads and get potential clients?...

Our clients generally do not like cold calling, so IP firms are not that different from other markets. However, gatekeepers can be...

The most crucial part of a sales funnel remains lead generation. Even when there’s web traffic, if it doesn’t get close to conversion,...

When it comes to B2B services, one of the key elements to successful business development is to become a thought leader in the market....