As 2020 changed the shape of most (if not all) industries, the expected move into a more digital workspace came at a faster speed, with...

Sometimes the sales process gets off to a slow start; the customer does not seem to understand why an intellectual property service is...

Effective business development is crucial to building a successful legal practice and IP career. While good lawyering skills will always...

Even the most experienced salespeople can make mistakes, especially in the heat of the first contact. First impressions really count for...

Contact us to book a demo and learn how to become a rainmaker for your firm. How Madrid Monitor Can Help You Madrid Monitor is the...

Every IP firm knows that their future depends on constantly bringing in new business, and these days this means being at the forefront of...

Marketing automation is a customer acquisition technique that has been around since the 2010s and is still trending. But what does it...

Our clients generally do not like cold calling, so IP firms are not that different from other markets. However, gatekeepers can be...

When it comes to B2B services, one of the key elements to successful business development is to become a thought leader in the market....

SUMMARY More about Lead IP and how we can help you with lead generation, business development and much more. Today, I would like to...