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With over 722 million users, Linkedin is not the biggest social network but one of the most effective ones. Those who use Linkedin know that it is the place on the internet where professionals hang out.


Businesses are almost always active on Linkedin, and it is a goldmine for employers and the workforce alike if used rightly. For an IP law firm, the platform can work as a client magnet if the right techniques are applied. Here are a few of them:

● Share Something that Your Competitors Can’t Share

People scroll Linkedin for resources. They search the platform for valuable information that they don't find on other social platforms. So, if you’re building your IP law firm’s presence on Linkedin, share valuable resources like templates or worksheets.

Case studies can also be an excellent way of showcasing your expertise on the platform. Such resources usually end up with a much higher reach on LinkedIn because they are helpful for the business circle your IP firm belongs to.

Since such resources are unique to your business and your firm is in the IP industry, make sure to protect them first so as to not let them be misused.

● Insightful Content is Your Best Bet

On every social media platform, the content that has the highest engagement and furthest reach tends to always have something to offer. Either it is entertaining, or it solves an existing problem. So, if you want your IP firm to thrive on Linkedin, start posting content that gives value to your circle. It must be something that solves at least one of their problems and gives them valuable insight into your industry, sharing content like this helps to also present your company as an industry expert.

● Don’t Hesitate to Represent Your Firm

Linkedin profiles are usually built to attract professionals. So, to maintain your brand’s identity, keep a clear face, such as the logo of your IP firm, as your unique selling point.

You can connect with your employees on the platform and get testimonials to affirm the good practices.

● Engage With Other IP Firms


The importance of networking outshines all other social platforms with Linkedin. If you want to get more visibility on Linkedin, start engaging with other businesses. Comment on the posts and tag them whenever you feel the need for it, it helps to increase the visibility of your account.

● Stick to a Posting Schedule


All the social media platforms have optimum posting times. For example, according to Hootsuite, the best posting time on Linkedin is usually around 9:00 AM on Tuesdays and Wednesdays, depending on your audience timezone.

Schedule your IP-related content to post on these times to get the most out of the platform. Of course, you can always use a scheduling tool to avoid wasting time waiting for the right posting time.

● Connect to Relevant Linkedin Groups


Make sure that your IP law firm’s profile is active on similar Linkedin communities. By engaging and commenting on the posts in Linkedin groups, you can always increase the visibility of your own business.


Linkedin may not be as popular as Facebook or Instagram; this platform has its own class. However, businesses should not ignore the potential of this platform and apply the right techniques to attract appropriate audiences.

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The shift in social media use from a network to a business development tool continues to increase, with potential clients basing decisions on a company's social proof and companies utilising socials to expand their reach and generate leads. For many brands & companies social media has become one of the main sources of their revenue, having a presence on Facebook, Instagram and Twitter, along with an up to date Linkedin profile are all integral in today's market.



With many IP firms catering to a multinational client base, it makes perfect sense for an IP firm to utilise social media to expand its company profile and increase its lead generation.


Reach a global audience


With the majority of regular internet users spending an average of 2 and a half hours scrolling social media on a daily basis, there is the opportunity to tap into a wider and an often more targeted audience. Correctly utilising social media in a way that complements and strengthens your digital strategy also helps to expand your reach far beyond your existing network.


Implement a better business development tool:


The major switch in 2020 to a more digital version of everyday life, meant the way we use social media is constantly evolving. Social media is no longer just for scrolling, commenting and liking posts, time is now also spent purchasing, researching and checking company profiles. Social media is where potential clients seek out services in their realm and often base a portion of their decision around how the company is perceived online.


Cultivate strong connections with potential clients:


Today, social media platforms are where most people connect, posting relevant targeted content can assist in building your reputation within your target market while also encouraging interactions and engagement from potential clients.


Using social media allows a quicker way to connect directly with your intended audience, often with minimal effort.


Each platform has its own advantages and, therefore, can help your company to achieve different goals. Let us take a look at the platforms;


Facebook:


Facebook still holds esteem as the world's most popular social media platform, business Facebook pages are specifically designed to allow the user access to information and as a means of communication through direct messaging or email links, with an enormous audience, Facebook is primarily a place where individual users can communicate with each other and is used by almost every business in the world. One of the main reasons for this is that Facebook's presence supports the work of Search Engine Optimization, so it is also a good platform for IP companies to utilise.


Twitter:


Twitter holds a reputation for being a reliable news source and is particularly popular in the U.S market. If your IP company is active in this market or you are planning to expand, you should consider evaluating your presence on Twitter. Twitter reaches a slightly different audience and can be used to present company news, service updates, and case studies.


Linkedin:


Linkedin was the first network designed specifically for businesses, unlike other platforms Linkedin is very industry-specific which allows you to connect within the right network for your IP firm. You can think of Linkedin as almost an online business card. To take full advantage of Linkedin's potential, make sure that in addition to your IP company, your key employees also have an up-to-date profile. It's also worth actively using Linkedin Groups, where you can engage in professional conversations and talk to people you would otherwise only reach through countless ads and business development efforts.



To meet your goals it's great to integrate Facebook, Twitter and Linkedin into your IP business marketing plan. One of the best ways to do this is to outsource your digital strategy and community management because the right social media moves can make a significant difference and strengthen the effectiveness of your business development strategy.


To find out more about LeadIP’s Social media marketing services, send us an email at

Hello@Leadip.com


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How do you organize your day to best prioritize your time? One of the biggest disruptors of productivity can be poor time management. It is so easy to get distracted or to slip out of your planned schedule, a meeting runs longer, something unexpected comes up, these things happen.


It is how you pivot your plan to stay on track, how you manage the distractions and the ways you utilize your work time productively, that really matters. Because when it comes to increasing productivity, time management is critical.




Understanding and practicing good time management as a skill, will maximize productivity and efficiency. Think of it this way, if you could add just 30 more billable minutes a day, that would add up to more than $32,500 a year in revenue (assuming a rate of $250 an hour) – without spending any more time at the office.


Effectively managing time also allows for uninterrupted down time, which leads to so many benefits, rest, relaxation and clearer line between work hours and downtime.

We have compiled our top 8 time management tips, to help you prioritize your tasks and better manage your time.


1. Do a self-assessment

This is the initial step in becoming more effective at managing your time, first you need to assess where you are now. How do you spend your time each day? Where are you allocating your planned work time, are distractions derailing your planned work schedule? Track your time for a typical week and enter everything you do during the day.A good thing to do in conjunction is to also note down your high and low energy times.

Once you’ve created a profile of your time, you’ll be able to see where you can optimize your time allocation. You’ll also know if your peak energy periods are, for example, the first three hours of the morning or from 4:00 until 5:00 in the afternoon. This information helps to better schedule your time for maximum productivity.

Plan your time

Good time management starts with a plan, so set a plan of where your work hours will go in terms of focus points and when.


2. Prepare weekly and daily “to-do” lists

Think ahead to what needs to be done in the coming months. To-do lists are crucial if you want to accomplish stay on track to meet your goals. Each Monday, determine what tasks must be completed that week, and prepare a weekly to-do list. Then, each day, devote 15 minutes at the start of your morning to writing your to-do list for that day.


3. Prioritize and schedule tasks

Block out and schedule time in your diary specifically for attending to tasks. Set a tier system if it’s helpful, to allocate time in terms of importance. If the project is large, break it down into sub-tasks that can be completed in one-hour or 90-minute chunks. If it is helpful, create artificial deadlines to help complete your tasks with a purpose.


4. Set aside a reserve of time

Plan for the unexpected and leave time for genuine emergencies and last-minute matters that can inevitably arise. Don’t overbook yourself. “Under-promise and over-deliver,” says Irene Leonard, a professional development coach who practiced law for 18 years. If you think you can prepare the contract by Tuesday noon, tell your client you’ll have it done by Wednesday at 3:00 p.m. Then if you deliver it on Tuesday, you will exceed your clients expectations.


5. Allocate work according to your high and low energy periods

Work on the most critical or complex tasks (preparing for an examination for discovery, drafting a new agreement, etc.) during your peak energy periods. Deal with less crucial or demanding matters (signing correspondence, etc.) when your energy lags.


6. Take advantage of technology.

Tech has revolutionized the practice of law. The sea of software and apps designed to make your life easier and your work more efficient is seemingly endless. So be sure to take advantage of those advancements and learn to incorporate technology into your routine in ways that eliminate unnecessary work and speeds up manual processes.

For instance, Digital planners are an excellent tool for having a continuous snapshot of your day — including time spent, availability and priorities — right at your fingertips.


7. Learn to say “NO.”

Being able to say “no” diplomatically is an essential skill to be an effective time manager. Here are a few “NO” examples:

● “I already have a meeting at that time.”

● “I can start that next week and deliver something by ….”

● “I am not able to handle your matter for two weeks. May I suggest someone else? Or would you like to wait for me to handle it?”

● “I’m in the middle of something now. May I get back to you ...?”

● “I’m sorry I won’t be able to attend. Thanks for asking.”

● “Let me call you back at 3 p.m. when I have more time to give you the attention you deserve.”


8. Stop multitasking

For most IP lawyers, multitasking is second nature. However, while it may seem like it’s saving you time, it’s often just making you more inefficient. Numerous studies show that juggling multiple tasks at once makes you more inefficient and less effective on any one of them. So, while you may think you’re getting more done by multitasking, you’re actually not.


Being an IP lawyer can be rewarding, lucrative, and fulfilling–and it can also be incredibly time-consuming. Making small changes to your daily routines may buy you only a few extra minutes each day, but these actions will help you build good habits, and as a result create a healthier work life balance.

I’d love to hear what time management tip you like the most!


Knowing and practicing good time management skills will help you be more productive and efficient. Think. If you could seize just 30 more billable minutes a day, that would add up to more than $32,500 a year in revenue (assuming a rate of $250 an hour) – without spending any more time at the office. Effective time managers also feel less stressed and more satisfied with their work.


The following time management tips will help you prioritize your tasks and better manage your time.


1. Do a self-assessment

This is the first step. To be more effective at managing your time, you must first assess where you are now. How do you spend your time each day? What amount of time do you spend on billable work? On personal phone calls or chatting over coffee with other lawyers down the hall? Track your time for a typical week and enter everything you do during the day. Also, record your high and low energy times.

Once you’ve created a profile of your time, you’ll be able to see where you waste time and what things you can cut back on. You’ll also know if your peak energy periods are, for example, the first three hours of the morning or from 4:00 until 5:00 in the afternoon. This information will help you to better schedule your time.

Plan your time

Good time management starts with planning how to spend the time you allocate to practicing law.


2. Prepare weekly and daily “to-do” lists

Think ahead to what needs to be done in the coming months. To-do lists are crucial if you want to accomplish tasks in a timely fashion. Each Monday, determine what matters must be completed that week, and prepare a weekly to-do list. Then, each day, devote 15 minutes at the start of your morning, writing your to-do list for that day.


3. Prioritize and schedule tasks

Block out and schedule time in your diary for attending to tasks. Separate crucial tasks from less urgent ones. If the project is large, break it down into sub-tasks that can be completed in one-hour or 90-minute chunks. Create artificial deadlines to help move a task to action.


4. Set aside a reserve of time

Plan for the unexpected and leave time for genuine emergencies and last-minute matters that inevitably arise. Don’t overbook yourself. “Under-promise and over-deliver,” says Irene Leonard, a professional development coach who practiced law for 18 years. If you think you can prepare the contract by Tuesday noon, tell your client you’ll have it done by Wednesday at 3:00 p.m. Then if you deliver it on Tuesday, your client will be especially pleased.


5. Allocate work according to your high and low energy periods

Work on the most critical or complex tasks (preparing for an examination for discovery, drafting a new agreement, etc.) during your peak energy periods. Deal with less crucial or demanding matters (signing correspondence, etc.) when your energy sags.


6. Take advantage of technology.

Tech has revolutionized the practice of law. The sea of software and apps designed to make your life easier and your work more efficient is seemingly endless. So be sure to take advantage of those advancements and learn to incorporate technology into your routine in ways that eliminate unnecessary work and speed up manual processes.

For instance, Digital planners are an excellent tool for having a continuous snapshot of your day — including time spent, availability and priorities — right at your fingertips.


7. Learn to say “NO.

Being able to say “no” diplomatically is an essential skill to be an effective time manager. Here are a few “NO” examples:

● “I already have a meeting at that time.”

● “I can start that next week and deliver something by ….”

● “I am not able to handle your matter for two weeks. May I suggest someone else? Or would you like to wait for me to handle it?”

● “I’m in the middle of something now. May I get back to you ...?”

● “I’m sorry I won’t be able to attend. Thanks for asking.”

● “Let me call you back at 3 p.m. when I have more time to give you the attention you deserve.”


8. Stop multitasking

For most IP lawyers, multitasking is second nature. However, while it may seem like it’s saving you time, it’s making you more inefficient. Numerous studies show that juggling multiple tasks at once makes you more inefficient and less effective on any one of them. So, while you may think you’re getting more done by multitasking, you’re actually not.


Being an IP lawyer can be rewarding, lucrative, and fulfilling–and it can also be incredibly time-consuming. Making small changes to your daily routines may buy you only a few extra minutes each day, but these actions will help you build good habits. I’d love to hear what time management tip you like the most!


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