As 2020 changed the shape of most (if not all) industries, the expected move into a more digital workspace came at a faster speed, with...

Conferences are often seen as mandatory events that serve little purpose than displaying the company logo to the competition. However,...

Sometimes the sales process gets off to a slow start; the customer does not seem to understand why an intellectual property service is...

With over 722 million users, Linkedin is not the biggest social network but one of the most effective ones. Those who use Linkedin know...

Clammy, cold hands, beads of sweat on the forehead, a shaky voice - these are the typical symptoms of today's wave of colds. Although...

Even the most experienced salespeople can make mistakes, especially in the heat of the first contact. First impressions really count for...

Contact us to book a demo and learn how to become a rainmaker for your firm. How Madrid Monitor Can Help You Madrid Monitor is the...

Every IP firm knows that their future depends on constantly bringing in new business, and these days this means being at the forefront of...

A recent survey of about 400 law firms and corporate IP departments, conducted by CPA Global, an IP technology and service provider,...

Marketing your IP law firm is especially important in the digital age, where clients rely heavily on the internet to search for legal...

Marketing automation is a customer acquisition technique that has been around since the 2010s and is still trending. But what does it...

Ironically, many intellectual property (IP) firms advise their clients on trademark protection and other ways to protect their brand...

Are you curious to know how IP (Intellectual Property) firms should market their legal services to close leads and get potential clients?...

The most crucial part of a sales funnel remains lead generation. Even when there’s web traffic, if it doesn’t get close to conversion,...